By Mandy Oakham Pictures: Louisa Jones
The Yellow Door on Pako opens up a new funky world of fantasy and fashion.
As you enter the actual yellow door you will be encouraged to “Scatter Kindness” which is the clue to the world of wonderful whimsy which awaits inside.
For those looking for a totally different retail experience this is the shop for you.
The Yellow Door is the brainchild of Michelle Jorgensen who has years of experience in retail, hospitality and marketing.
“Well yellow is my favourite colour and I just thought the name would pop on a street like Pako,” Michelle says.
“I have done everything from painting the walls to picking the merchandise and people will be able to see my personality in everything about the shop.”
Michelle’s personality can be seen in the pops of yellow and red paint throughout with special quotes from Dr Seuss being a unique feature of the shop.
Behind the register the words from the good doctor encourage customers to make fantasy a necessary ingredient in their lives.
The message continues: “I like nonsense, it wakes up the brain cell … it’s a way of looking at life through the wrong end of a telescope”.
The shop will stock quality second-hand and high-end brands fashions for women, men and children. Popular brands will include Cue, Basque, Review, Nike, Laura Ashley, Zara, Witchery, Ralph Lauren, Tommy Hilfiger and Quiksilver.
“I want this shop to be all about people, community and giving back,” Michelle says.
“And as well as the funky, top end fashion that we will be selling at bargain prices I am also using the store to raise funds for other Diversitat projects.
“I am also really keen to help young people in particular who are launching their own businesses like Zoe Politis and Becca Jade from Geelong Illustrators who have helped me with the wall art.”
All proceeds from the store go back into running the enterprise, as well as Diversitat programs working with disadvantaged individuals and communities within the Geelong region.
As well as leaving the store with a bag of bargains, customers will also leave the shop knowing that they have done something for the environment. Australians are one of the biggest fashion wasters in the world, throwing out up to 30 kilograms of clothing a year per person.
Yellow Door will be open Tuesdays to Saturdays, 9.30am-4pm. Mondays will open soon for trade.