By Emily Robinson
Kochie is all about small business.
That’s why Channel 7’s Sunrise star has relocated KBB Digital to the heart of Pakington Street alongside local traders.
KBB Digital agency managing director Dave Chaffey said the previous Geelong CBD location could not support the overwhelming growth of the company.
“Our company has grown so quickly, we’re a team of 25 now,” Mr Chaffey said.
He said Pakington Street was quickly identified as a “booming” area in Geelong and was the preferred street for the business’s relocation.
“It has high speed internet, which is something the Geelong CBD doesn’t have.
“It’s also an easy commute and there are lots of trendy cafes around here.
“The staff have been trying a new café every day,” Mr Chaffey said.
Mr Chaffey created KBB Digital three years ago in collaboration with David Koch.
“We’re a digital marketing company – we work on behalf of other clients and run their marketing for them.
“We do web design, Google advertising and other forms of digital marketing.
“Kochie represents our brand – it’s all about small business.
“We have his name and our own name on the line – Kochie being the front man, we’ve got him to answer to,” Mr Chaffey said.
Mr Chaffey said he and Kochie have a “great relationship”.
“He’s such a nice guy – how you see him on TV is how he is in real life.
“Because he’s so busy with Sunrise commitments, I fly up to Sydney for weekly meetings.”
KBB Digital’s clients include Pako business Somewhere Great, Lambys, The Pier, Edge, Specsavers and Officeworks.
“Only 5 to 10 per cent of our business comes from Geelong, with the rest spanning across Australia.“
KBB Digital’s new 216 Pakington Street home has been completely revamped.
“It’s an 1800s vintage building. We’ve kept things traditional but added crisp, white colours.
Mr Chaffey said the company’s expansion means great employment opportunities for local IT and marketing graduates.
“We prefer to recruit locally – 24 out of the 25 team members are all from Geelong.”
Kochie hopes to visit the new Pako location within the next two weeks.
“Pako is our home now,” Mr Chaffey said.